뉴로marketing (Neuromarketing)
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작성일 22-11-22 10:22본문
Download : 뉴로마케팅(Neuromarketing).docx
뉴로마케팅(Neuromarketing) , 뉴로마케팅(Neuromarketing)경영경제레포트 , 뉴로마케팅 Neuromarketing
Download : 뉴로마케팅(Neuromarketing).docx( 61 )
레포트/경영경제
뉴로marketing (Neuromarketing)
뉴로marketing (Neuromarketing)
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Table of Contents
1. Introduction
3
2. The Macro Environment
3
2.1 Changes in technology
3
2.2 Changes in the market
5
3. The Micro Environment
.
6
3.1 Power Changeover: From dogs to cats
6
3.2 Fear of failure
8
a) Corporate’s fear of failure
8
b) Consumer’s fear of failure
9
c) The solution phase
10
3.3 Welcoming the “Prosumers”
10
4. Advantages of Implementing Neuromarketing
11
4.1. Exploring the Subconsciousness of Consumers
11
4.2 Understanding Consumers Across the Globe
12
4.3 Understanding Fast-evolving needs and Wants of Consumers
13
5. Application of Neuromarketing and Technology
13
5.1 KIA’s K7
14
a) eye-tracking device
14
b) fMRI
14
5.2 KGC’s Donginbi
15
a) product development stage
15
b) promotion stage
16
6. The Future of Neuromarketing
16
6.1 The development of technology - robots, biotechnology
16
6.2 A “Connected” World
17
6.3 Individualized con…(투비컨티뉴드 )
순서
뉴로마케팅,Neuromarketing,경영경제,레포트
설명
다.